Friday, October 06, 2006
I have finished to read the Japanese version of "The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century (Guerrilla Marketing)" by Jay Conrad Levinson. Amazon.com says "According to Jay Conrad Levinson, to flourish into the next millennium companies must encourage managers and employees to achieve equilibrium between their personal and professional lives while they simultaneously develop relationships with customers and suppliers that build trust and loyalty. The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century outlines his blueprint for this corporate future through four distinct sections: The Goals, The Setting, The Tools, and The Secrets."
This book was written almost 10 years ago, but I think the principle of the way of business, marketing or life is always same and the author emphasizes this universal truths. If you see the English title, it seems this is written for entrepreneur but every business person can learn the way of the guerrilla.